Support Project Salt Run
with Business Declares


Business Declares are supporting Project Salt Run by organising a month of activity and fundraising centred on Sunday December 7th.

Hannah Cox, founder of the Better Business Network, is currently running 100 marathons in 100 days across India. The route retraces the Inland Customs Line, a colonial barrier built to enforce a devastating salt tax.

The path of the forgotten, colonial Inland Customs Line, along which Hannah Cox will run 4,200km starting in October 2025, to explore and expose its history, and the economic system still driving the polycrisis today.

The challenge is an opportunity to revisit a forgotten chapter of history and use it to tell a story of change and hope. In addition it aims to raise £1 million for 1% for the Planet, Big Change, Frank Water and Client Earth.

Business Declares, a member of the Better Business Network, is supporting this challenge by mobilising its members and others to contribute, through communications and an activity challenge.

1. Walk or Run

What to do

  1. Download the Climategames app on your phone with the Apple App Store or Google Play

  2. Join our event here on your phone: Support Project Salt Run

  3. Walk or run as much as you can from now until the end of December 2025, and input distance either manually or with a fitness tracker.

  4. Add selfies, see how you're doing against others.

Why

  • Show support and love for Hannah and her tireless team

  • Be part of this awesome community

  • Remove 1 tonne of carbon from the atmosphere. Climategames have pledged to remove a tonne of carbon, 2K for each person moving

Issues?

2. Sponsor

What to do

  1. Find 'Project Salt Run' on Givestar here: https://givestar.io/gs/project-salt-run

  2. Make your donation, ensuring you add "BD" in the comment you make on that donation. This will help us track our progress.

Why

Leverage this huge effort by Hannah to raise money for 4 environmental champions: 1% for the Planet, Big Change, ClientEarth and Frank Water.

Issues?

3. 7th December

What is it?

On Sunday the 7th of December we will listen to, and ask questions of, Hannah and hear her reactions as she sails past half-way. In addition we will engage with a speaker on the historical significance of the Salt Line and reflect on how things have evolved.

Ideally we will all be out and about as we listen and talk, adding kms to Climategames and having a massive conversation. We will be using Clubhouse, an audio-only social media app where users can host and join live, real-time conversations.

What to do

  1. Plan to be walking or running at midday on the 7th December, although you can join from your armchair if you must!

  2. Download the Clubhouse App on your phone via Apple's App Store or Google Play

    OR use the QR code show opposite.

  3. Then access our event “Big Convo with Hannah” here: clubhouse event link

  4. Click “add to cal”, share it, and turn up on the day!!

Why

We want our support efforts to focus on December 7th, and dialling into Hannah seems like a fabulous thing for us to do and hopefully inspiring for Hannah. Critically, we want to use this opportunity to reflect on the vicissitudes of colonisation and the extent to which they perpetuate.

Issues?

QR Code for downloading the Clubhouse app.

4. Amplify

What to do

  1. Recruit friends, family, colleagues, people you know, people you don’t know! Send them to this page i.e. (https://businessdeclares.com/advocacy/project-salt-run)

    OR download this 1 pager to send them: here.


  2. Invite them to join you on Climategames when you have the app, invite them to donate with the Givestar link above, invite them to participate on December 7th.

Why

  • We want as many people involved as possible! And we want it to be fun… and as they say the more the merrier.

Issues?

References

Link to: Project Salt Run
Hannah on LinkedIn: Hannah 🌿 Cox
Project Salt Run on LinkedIn: here

Kamala Thiagarajan for the BBC on its rediscovery: here
Wikipedia on the Salt Line: here
Supriya Ambwani on the hedge: here

Our manifesto: here
Enquire about membership: here